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課程名稱 |
國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY |
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開課學期 |
94-2 |
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授課對象 |
管理學院國際企業管理組 |
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授課教師 |
邱宏仁 |
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課號 |
IB7018 |
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課程識別碼 |
724 M0460 |
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班次 |
02 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期四A,B,C(18:25~21:05) |
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上課地點 |
管壹205 |
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備註 |
國企研二必修。先修科目:國際企業管理(適用全校)。
限EMBA班學生 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/942ibmemba |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
本科目為國際企業與經營策略二領域之整合課程,是一門強調科際整合分析與涵養全球視野
思維的學科. |
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課程目標 |
本課程強調對企業之全球經營範圍,做好商業景觀與產業競爭動態發展的審查,針對本身的資
源與能力尋求強化競爭優勢之道,最終目的在於增進國際企業之全球經營績效. |
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課程要求 |
需為台大管理學院的EMBA學生. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
(B) Berter, S. 2005. How We Compete. MIT Industrial Performance Studies,
Currency Doubleday.
(BR) BenDaniel and Rosenbloom. 1998. International M&A, Joint Ventures & Beyond
Doing the Deal. John Wiley & Sons.
(C) Chien, Shih, and Chu. 2005. Business Growth Strategies for Asia Pacific.
John Wiley & Sons.
(E) Emmons, W. 2000. The Evolving Bargaining: Strategic Implications of
Deregulation and Privatization. HBS Press.
(GJ) Garten, J. 2000. World View: Global Strategies for New Economy. HBS Press.
(GR) Gross, R. 2000. Thunderbird on Global Business Strategy, John Wiley & Sons.
(HR) Hitt, Ricart I Costa, and Nixon. 1998. Managing Strategically in an
Interconnected World. Strategic Management Series, John Wiley & Sons.
(HT) Hampden-Turner and Trompenaars. 2000. Building Cross-Cultural Competence:
How to create wealth from conflicting values. John Wiley & Sons.
(P) Prahalad, C.K. 2005. The Fortune at the Bottom of the Pyramid. Wharton
School Publishing.
(RG) Rosenzweig, Gilbert, Malnight & Pucik. 2001. Accelerating International
Growth. IMD executive development series, John Wiley & Sons.
(S) Sanderson, J.W. 2006. 下一步:中國企業的全球化路逕.中信出版社
(W) Williamson, P 2004. Winning in Asia: Strategies for Competing in the New
Millennium. HBS Press
(Y) Yip, G. 2003. Total Global Strategy II. Prentice-Hall |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Case study 書面報告及口頭報告 |
60% |
There are 10 cases, among which Case 6: Samsung and Case 10: HK Disneyland are required. Each group will need to choose 3 more cases from the remaining 8 cases. So, total will be 5 cases for each group to analyze. |
2. |
學期考 |
40% |
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週次 |
日期 |
單元主題 |
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第1週 |
2/16 |
Overview: Strategic Challenges in Innovation-Driven Global Political Economy |
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第2週 |
2/23 |
Comparative Strategic Management: Emerging Markets vs. Developed Countries |
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第3週 |
3/2 |
Strategy Configuration in Emerging Markets |
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第4週 |
3/9 |
Deregulation & Privatization: Strategic Implications |
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第5週 |
3/16 |
Global Industrial Dynamics & Strategic Trade Policies |
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第6週 |
3/23 |
Building Cross-Cultural Competence |
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第7週 |
3/30 |
Fostering Global Learning & Knoweldge Creation |
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第8週 |
4/6 |
Leveraging Critical Resources and Strategic Capabilities |
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第9週 |
4/13 |
Measuring Value Delivered from Global Operations |
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第10週 |
5/4 |
Implementing Global Strategty: Leadership, Systems & Structures |
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第11週 |
5/18 |
Sustaining Global Business Growth & Profitability/ Global Competitive Dynamics in the Semiconductor Industry |
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第12週 |
5/25 |
Global Mergers & Acquisitions, Leveraged Buyout |
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第13週 |
6/1 |
Global Business Networking & Partnerships |
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第14週 |
6/8 |
Global Product Platforms and Intellectual Property Rights |
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第15週 |
6/15 |
Global Lobbying, Negotiation, and Bargaining |
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第16週 |
6/22 |
Entry into Emerging Markets: Internalization Decision-Making/ Wrap-up: Lookng Ahead in the BRIC and ASEAN |
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第17週 |
6/29 |
Term Project Presentation: IJV Negotiation |
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第18週 |
7/6 |
Final Exam |
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